If you’re just starting out trying your hand at online video marketing, this is a very wise business decision. But If you still are not sure if this is the
right decision, consider this information to find out why you should be using online video marketing and how you can benefit by making this decision.
A little About Online Video Marketing
Online Video Marketing is promoting and advertising your business, product or service using video content on the internet. Most of the time, this requires producing videos and submitting them to video submission sites like YouTube or Vimeo.
You’ll find powerful advantages to using video marketing in your internet home business. There are a number of factors that make marketing with video especially effective more so than many other marketing methods. One advantage is that video is an excellent chance for you to create authority in your niche market and create strong business relationships. Ultimately, video allows you to put your message out in a highly interesting and engaging way.
5 Advantages Of Online Video Marketing
#1 Your Potential Customers are Spending More Time Looking at Videos Online
Are you aware that almost 5 billion videos are watched on Youtube every single day? The total number of hours of video watched on YouTube each month – 3.25 billion. According to MWP Digital Media, 55% of people watch at least one video daily. Another fact is, 78% of internet users watch videos online every week. By 2018, online video will take up 79% of consumer internet traffic. Those are powerful stats that should get any online marketer wanting to know how to do it.MWP Digital Media, 55% of people watch at least one video daily. Another fact is, 78% of internet users watch videos online every week. By 2018, online video will take up 79% of consumer internet traffic. Those are powerful stats that should get any online marketer wanting to know how to do it.
#2 The Competitors have Already Been Profiting From Online Video
Did you know that more than 80% of senior executives watch more online video now than a year ago? While 75% of business executives watch work-related videos at least once a week. Interesting is that 59% of senior executives say that if both text and video are available, they prefer to watch the video version. Surprisingly, marketers who use video grow revenue 49% faster than non-video users (VidYard). Your competition wouldn’t be using online video if it didn’t bring positive results to their business. That being said, don’t you get left behind, if you’re not already using video maybe it’s time you start.
#3 Video is Easy to Search
According to”The 10 Commandments for Video Marketing” by Author Heinz Duthel: 70% of the top 100 Google searches are videos. Consumers are seeking information on products and services and they’re ready to buy when they find what they want. YouTube has over a billion users, almost one-third of all people on the internet (YouTube). Because Youtube is so popular videos rank well. YouTube opens for you an excellent opportunity to take advantage of online video marketing.
#4 Videos are Educational, Entertaining, and Inspiring
There’s nothing like video for educating, entertaining and inspiring. Over 60% of potential customers spend no less than 2 minutes watching video on a product they’re thinking about buying. Video is also highly effective for marketing and advertising since it activates feelings as well as emotion. Potential customers will get angry, weep, smile, and be taught. Your visitors are a lot less prone to leave a video compared to article content due to the visual element.
#5 Your Site Visitor is Only a Click Away From Buying
When you watch a TV ad, you can’t buy right then. You have to go to a store, log on to the site on your computer, or make a phone call. That’s not true with online video marketing. When an online marketing video is done correctly the visitor can instantly make their purchase and that’s powerful which is why the high conversion rate. TubularInsights.com, reports that: 73% of all consumers are more likely to make a purchase after watching videos explaining a product or service. (Source: ©TubularInsights.com, All Rights Reserved) In comparison to online video viewers, only 16% viewing an ad on TV will make a purchase after viewing it.
There you have it, powerful online video marketing statistics and information. I hope this information helps convince you that online video marketing is an internet home business essential. While you may be able to find the same information around the web only DIY Internet Marketer.Com has it in one place. Visit this site when you’re looking for helpful information, and resources that make your internet home business faster better smarter.