Ready For Success in the “New Normal”? Learn How to Start a Business Online.

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Are you considering a change for success in the New Normal? Why not learn how to start a business online. Maybe you’ve already been going through the reasons why you should or shouldn’t try to start an online startup business from the safety of home. Maybe you have noticed that we are now definitely living in rapidly changing times. Because of occurrences not of our own doing, working for someone else can be unstable for the foreseeable future. You may now be seriously re-evaluating the disadvantages of working for someone else's company as opposed to working for yourself to make a living for yourself and your family. 

Not only is this “New Normal” making the conventional job search more complicated, it also makes it much more risky to work away from home. In this special report we will discuss some important things you need to consider before you actually take the steps of looking for an online business to start.

You Need To Know About Internet Marketing

how to start a online business

What is Internet Marketing?

Internet marketing is now called by so many different names – e-marketing, web marketing, i-marketing, digital marketing, online marketing and the like. However, in plain and simple language, it can be defined as the marketing of products or services that a business or person offers through the use of the internet.

January 1, 1983 is considered to be the official birthday of the Internet, Who knew that by 1991 the general public would have use of a new World Wide Web. which is the function we use to browse websites? This new technology would make it possible for entrepreneurs to have multiple choices with regards to selecting a business model. In contrast to conventional brick and mortar business, the virtual world of the Internet enables people to run a cyberspace storefront business selling supplies or to operate a personal services business offering consulting or writing.

But even more important is that there are even more ways to make an income using an awesome array of digital marketing strategies available today. Apart from simply selling online, an online businessman or woman can generate revenue using more and more methods through Internet marketing models. Digital marketing strategies that makes use of opportunities such as blogging, affiliate programs, and many other online marketing methods.

Using the internet as a business tool provides many choices

The truth is that using the internet as a business tool provides many choices of new ways to make money. It's possible to create income streams for an online business from multiple sources at once. When building multi income streams of information, it allows you to take advantage of the real power of a virtual marketplace located on the World wide web.

There is no need to go to a physical store, open it up then figure out how to get customers to come in on a limited budget. By contrast, you'll be able to build a multifaceted approach to generating income working with a combined variety of online business tools. Then seated at your own computer get busy at your business. Right there from home at your computer you can access millions of prospective buyers and marketers.

This ability to level the playing field for the solopreneur or small business owner is one of the most powerful advantages of the internet. Being profitable by marketing was once mostly restricted to larger companies with massive marketing and advertising budgets. Amazingly, the Internet however, works extremely well marketing even if there is hardly any marketing budget to go into.

The internet is always getting better for business online

Another fact is the internet is always evolving, getting more efficient, as it changes so does internet marketing. Newer opportunities to generate income present themselves daily for the online marketer that has the imagination to harness the power of the internet. Since the delivery of information is immediate and the costs are low, there is no reason that anyone can't find an opportunity to build a profitable business online.

Online Business model concept b2b and b2c on WWW
The internet offers many small online business opportunities

Because of the many online business opportunities that present themselves, those considering  starting their own online business may have some difficulty choosing where and how to start. They may also run into a problem choosing the best online business model to start their business with. The fact is, there has been tons of content created on the subject of online business models and methods alone.

We’re about to review some specific online business methods available available for use shortly. Online marketing got going in earnest once people saw that they could have an effect on where their web page ranked (ended up) in the search engine results.

Since then, the market has exploded to the point where it seems like everyone sees online business marketing not only as a viable but also a powerful marketplace that they want their piece of as well.

Internet marketing is a wonderful business to get in for several reasons.

Reasons to Start A Business Online?

For many people, they decide to start an online business to earn an extra income to maybe pay a few bills or to buy a particular product they want. However, what may have started as an online side hustle, often becomes a full time business.

Another reason that people decide to go the online startup business route is that they are looking for more control over their life. Online small businesses provides many people the chance to spend more time with their family and friends. They no longer need to get up every morning to rush off to work and get caught up in the hustle and bustle of traffic. Now that time which would normally be wasted sitting in traffic can be used to their own advantage, running their own business from home. Plus, it becomes up to them when they work, so if you don’t want to start until late in the morning, you do not need to.

Here's a powerful reason that some folk are looking to start a business online that you may not have considered. That reason is because they have become retired from their regular work. Could it be that retirees and seniors are a perfect fit for starting a small business online as a supplement to their pensions? Maybe they have a special expertise or talent they would like to share with the public for a fee or genuinely want to help people.

how to start a small business online
Low startup costs and overhead

Because of the rapid advance in internet marketing technology, many online businesses tend to be prosperous. Low startup costs and overhead make it much simpler to generate a high “Return On Investment” (ROI) than in the conventional business world.

There is little or no need for mountains of paperwork and documents.  All you really need to get an online business going is a computer, and a reliable internet connection.

 As you can see, finding out how to start a business online might be the ideal path for you especially in this "New Normal" we are facing for the foreseeable future.

– Mark Twain

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into smaller manageable tasks, and then starting on the first one.” 

More Good Reasons To Start an Online Business From Home

1. Online Business is Rewarding

One of the greatest benefits to becoming an online marketer, is that it's highly rewarding. Internet marketing offers you a means to build your own online business yourself, and then to engage your personal savvy reasoning to be able to transform it into something incredibly productive.

Have you ever been in a group of people and the discussion of what you do for a living came up? Many people taking part in this conversation may come up with very conventional occupations like accountant, lawyer or maybe even cooperate office manager. Now those may sound impressive, but when you say that you are an internet entrepreneur you are sure to get attention and people want to know more. Being an online marketer you're an innovator you're operating the kind of business that just wouldn’t have been doable even a few decades back.


You built yourself

What's really outstanding is that this is a business that you built yourself. No one can take credit for your business success except you. You are a self-made success because of your own hard work, vision and mindset. How rewarding is that? It's becomes even more rewarding when you actually see your bank account grow as the income you create begins to flow and you think to yourself how unbelievable it all is.

There are even more rewards to gain. Becoming an authority in your niche market, building a business brand that stands for something that really matters. After you build an effective blog or website with a strong brand and helpful content you will be responsible for giving help to a legion of fans, followers and subscribers

2. Online Business is Profitable

If you're looking for a real good reason to start an online business a big one is "it's profitable".

Setting up and combining multiple streams of income permits you to grow and leverage online profit.

And another added benefit, it’s profitable in a really unique way. That’s given that running a business online allows you to generate passive income. In case you don't know what passive income is, passive income is earnings that continues to comes in even when you are not working at your business. That means that after you get your business set-up the time you spend doesn't have to determine the amount of money you will make. Instead your online business is virtually automatic, generating income even though you're away from the business.

Set your online business on automatic

Getting started will require some hard work. patience and a positive mindset. You’ll spend time building the foundation of your business by creating interesting content in the form of blog posts, and video. Adding products and services, doing SEO, and adding links, and generally doing the heavy lifting. But once you have the foundation complete you can set it on automatic, and generate more revenue the longer your business runs. It's possible to be away from your business doing other things you enjoy.

People will still be able to find your website, enjoy your content, follow your call to action, click on your links and buy your products or service

This is a benefit of the digital marketing lifestyle, not being tied down to your business, Having the freedom to adjust the time you work as well as where you work.

In addition it means that when your business is passive and profitable, you can leverage your business by repeating this method and profit from two websites or more. Or launch another digital product. Or launch a YouTube channel.

Put simply, using these skills to rinse and repeat, you’ll be capable of constantly keep growing your income using the power of leveraging

3. Starting a Business Online is Easy

Now, I pointed out that starting a business on the internet is really rewarding. That’s real. And yet it’s even real that creating a business of any type is rewarding. The same goes for the profitable factor. Everyone can make money from selling products or services for example. And that could be every bit as rewarding.

Then why would you start an online business in instead?

Basically, one really good reason would be it's so much easier. Online systems like WordPress make things easier than ever before for anyone to get started with a website. And since you’ll only spend for website hosting, the cost is really very low as well.

WordPress makes setting up unique websites a relatively simple process, this is exactly what makes it so usable. With content management systems like WordPress anybody can build their own home business WordPress type content management systems eliminate the need for complicated website development methods and programming skills.


These systems also make it a simple task to upload content, articles, video audio and images, With WordPress everything you need to build your website and create unique content is right there for you. A powerful easy to use UI lets you select pictures, type your content and set your unique design and style.

To show you, here's the actual basic steps you’ll have to do to begin.

Choose A WordPress Package

To begin with you will have to choose how you would like to use a WordPress website. In a nutshell, there are two main options to do this. The first is to sign up for a WordPress site that will stay on their own web servers. Should you decide to take this path then your website will have a URL that includes the ‘wordpress.com’ prefix making it longer.


In addition the space will not belong to you and won’t be allowed to edit the code in the same way or upload large media files like videos. Also It’s not a commercial option if you need to operate a business website, however for the hobbyist it is a great option.

The second package is the more professional option better for setting up a commercial business website . Using this option will call for buying your own hosting space and domain name. Then upload the WordPress files onto it. This means you will first have to download all the files that make up the WordPress site to your computer from WordPress. org. This is a free download.


Then you will use a FTP software to transfer those files to your chosen web host provider. Once all the WordPress files have been uploaded you will create a database for your WP site then allow the WP install.php install the WP site for you. While there is a little more involved this option is still an easy alternative to building a website from scratch.

Using the WordPress User Interface

Once you have signed in you will be presented with an admin panel from which you can make changes to your site. It's a quick matter here of writing within the box on the right and pressing post to be able to post new written content, but that's not all you'll want to do.

Among the first things you have to do is to change the look and feel of the site, and one of the first ways you will do that is to change the header. You can do this under the themes section and this way you can choose to upload a big picture of your choosing. Make sure it is something that is evocative of what your blog is about and trying to communicate, but at the same time that it doesn’t make the title too difficult to read.

You might also want to change the theme for another one. Here you can brose a range of free and paid ones and this will dictate where your text is in relation to the header, links etc. The great news is that you can opt to change this at any future point and your existing content will simply be moved to fit around it.

The good news is that within a couple of hours, most people can have the bare bones of a website to call their own. And a few hours after that, it will have a great and unique design that draws in visitors and helps them to start turning a profit..

4. An Online Business is Liberating

Let's return to the topic of passive income for a moment. Passive income is a major advantage because it allow you the freedom of working where and how you like. That puts the newer concept of lifestyle well within your reach. Matter of fact the digital marketing lifestyle is one of the main attractions of online business for many new solopreneurs.”

Here's a little about Lifestyle design. What it does is allows you to create the way you earn a living around the lifestyle you want to live, instead of living your life around the work you do. In the case of an internet small business, you can create that experience.

Consider it, no longer are you committed to the regular 9-5 workday. There's nothing that dictates you having to work 8-hour days at all, or even 5 days a week! Do you have a specific work schedule you would rather work? Say four days a week, and more or less hours during the week? Create the schedule to fit your likes, needs and lifestyle. Perfect for the "New Normal".

Choose where you will work

Something else you may like is that you can choose your place to work as well as what you wear to work. Change up your day by taking your laptop and moving your office down to the local diner, have the world for your view. Or maybe you prefer the ocean shore or what about a beautiful park for a day at the office?

If you like that concept you can take it to a whole other level and become what is call a digital nomad. Being a digital nomad only requires that you have a laptop a internet connection and enjoy traveling the globe. Yes an online business can allow you the ability to work from anywhere in the world that has the internet.

So, if you're looking for more freedom as to where and how you work, learning how to start an online business could be just what you're looking for.

All of that being said, what about this one priceless reward, that's being able to spend more quality time with family, loved ones and friends, that benefit is "priceless"

5. Online Business Creates Opportunities

Online marketing is an incredibly marketable skill - not only now but for the foreseeable future it's only becoming more in-demand. Knowing how to build a website is an amazing skill that you can add to your business as another income stream as a service for other companies and brands. This also means that because you have learned various methods of promoting your website you have acquired another skill set and service that other brands and companies that need promotion will happily pay for.

In addition, you’ll realize that lots of other opportunities show up if you’re an online marketer. To begin with, you're now an expert on a topic that people will pay money to know about. It is not unheard of that bloggers have been given the opportunity to present their expertise on TV, write a book, or even become an influencer in their target market.

Building a home online marketing business means that you'll be working for yourself, writing about something you care about, and creating products or services you are extremely proud of. You’ll be talking to and working with other like  minded people, and you’ll be able to do it in a stress-free way that revolves around your lifestyle. You stand to earn a great income, and you’ll build an amazing CV or Curriculum Vitae (Latin for Course of Life) that opens up a ton of doors and opportunities as you learn and your business grows.

6. Low Start up and operational Costs

An online startup business eliminates the need for much of the overhead and costs of a conventional brick and mortar business. Because a majority of the transactions are done online there is no need for a lot of paperwork and documents to store. As we have already discussed, all you really need is a computer, and a high speed internet connection to get an online business up and running.

Also useful in an online business start-up would be a fax machine and a printer but they are not mandatory in the beginning.

Since most online businesses are started from home the cost of renting a space or prime location for your business is very low in comparison to a conventional business.

If you're promoting digital products or online services you won't have the cost of storage for your inventory.

7. A Business Online Requires Less Travel

One of the disadvantages that can arise with a regular business is the commute to and from your place of work day after day. Running a business online from home permits you to no longer need to get up every morning to rush off to work. Fighting or getting caught up in all that traffic becomes a thing of the past. Now that time which would normally be wasted sitting in traffic or dealing with public transportation can be used to their advantage.

Plus, it is up to you when you work, so if you don’t want to start until late in the morning, it's up to you.

8. Starting a Business Online Can Be Done By Seniors, Retirees And Stay At Home Moms

Because of the ease of online business startup, low cost and the versatility of running an online business this business model can be excellent for seniors, retirees and stay at home moms.  An online business permits people to create a business around their skills, knowledge and expertise. Because most seniors, moms and retirees have developed useful skills over the years it shouldn't be difficult to market those skills online for extra income. 

Many seniors, stay at home moms and retirees find that they want to:

  • spend more time with their families
  • leave the nine-to-five working world
  • add a second household income
  • finally realize their dreams of starting their own business
  • seeking more out of life
  • share what they love and change the world

Any of the reasons above could be fulfilled by starting online business.

Once your mind is made up that an Internet marketing business of some kind is what you want to do, what important things should you consider before you start?

online business from home

Things To Consider Before Setting Up an Online Business


So now that you have found plenty of good reasons to start your first business online and you are convinced that it's the best way for you to go. Now what? Where do you go from this point?

 

This is where  a lot of people make their first mistake, they jump right into the building phase of the business. They don't take the critical time needed to consider the important things they need to do BEFORE they began setting up their business from home.

 

So, the next part of this article will consider some of the things you should be doing before you attempt to get your online startup business underway.

1. What product or service will you want to provide?

So, how will you decide on a product or service to market? A lot of people will choose according to an area of prior expertise, knowledge or experience. Other people will look for a profitable opening or gap in a specific market. That could be something that is needed but not being filled, then create a product or service that will fill that need in that market. Creating a product or service to market online will call for some research. Examining companies in your niche and interviewing individuals that you do not know will give you ideas and an unbiased view of how viable your choice of product or service will be for marketing.

Also, do as much reading and research on everything you can about you particular areas of interest. Study the positives and negatives that creating your product or service will have on your overall goals. Also important, make yourself familiar with your potential competitors, as this will boost your confidence and enthusiasm for setting up an online business.

2. Where to work from?

Some people prefer to have their office away from home. Because they feel there are less distractions so they can focus better and be more productive. They also don't like the feeling of isolation that can come from working at home. That being said, working at home is the preffered location for newbies, especially when first starting a small business online.

3. How to market your online business business?

How will you market your online business? There is no point in you having a great product if nobody knows about it. So get a strategy in place which will generate the traffic required to bring in those all important visitors, and then convert sales to your site.

To build an online business you need to have an online presence. The first step in developing an online presence and brand is to build a website to home your business online. Once you have your website you need to get the word out about it and your business. The best ways of doing this is by using a variety of marketing channels such as, email marketing, video marketing, content marketing, and social media marketing. There are many different methods but learning one at a time is best for effectiveness. A lot about the methods you use will depend on the product or service that you are selling.

The best way of finding out what will work best for you, is by trying a different number of methods in the beginning. Then once you find the methods that you are both comfortable working with and that work best for your choice of online business marketing strategy then make your choice.


You can also look at your competition to find out what methods work for them marketing their products. There is nothing wrong with using your competitions success to learn from and use in your business. Look at it as part of your marketing research.

4. Develop an Online Business Plan

There is really nothing more important to lay out before you start your online business than a plan of action. "Fail to plan, plan to fail". Without having a roadmap to how to reach your goals, you may find yourself wasting valuble time, effort, and resources.


Having a good plan provides you with focus, direction and momentum that keep you and your business on track. Find out all you can about developing a good online business plan.. 

5. The Proper Internet Marketers Mindset

The importance of the proper mindset to have for those building an online business especially for the first time can't be overlooked. There has been whole books, articles, reports add courses dedicated to the subject of the proper Internet marketers mindset, that's how important it is. The amazing thing about it is that it may be the most overlooked building block essential for successful internet business. The proper internet marketing mindset is the key to our online business productivity and overall success.

 
The qualities of a winning mindset to building an online business well, the following are considered the key pillars of a winning mindset.

  • Desire
  • Focus
  • Patience
  • Willingness to take massive action and commit consistently
  • Ability to make decisions and take risks

6. Check Current Laws and Regulations

It is important that you check to see if there are any local laws or regulations in relation to setting up an online business from home. Also, you will need to get laws and regulations in regard to being self employed. You will also be requiered to have all of the disclaimers and leagal pages for your website. More information on online business legalities can be easily found online.

7. Setting up the Office

Maybe you will be one of the majority of people who will start their business from home. If so, you should think about setting up a home office prior to starting up the business. You will need a computer, and an internet connection, for starters. A printer, fax machine with the approprate quiet work space, station or desk with chair, staorage space for your supplies. Those are just a few things that you will need if you want to be successful with your online business.

Problems that you do not get with a traditional business

You may encounter problems in an online home business that you won't find in a traditional brick and mortar busines. such as hackers, viruses, websites going down and data preservation.


The best way of starting any kind of online business is to sit down and write up a plan. Once you have done this, then you can start looking at all the steps that have been shown in this article on how to start an online business!

-Thomas J. Watson

"Would you like me to give you a formula for success? It's quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn't at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that's where you will find success."

6 Steps to Writing a Business Plan for Your Internet Business

online startup business

A business good plan is the first thing you need to do if you have made up your mind to start an in home business online. It should be designed to outline your goals, business strategies, financial goals and marketing plans. When you have a business plan in place you are taking important steps to make sure that your business is on a good path, and it is also used to seek financial investors, funding, and management staff when you are ready to do so.


A solid business plan is almost always found behind a successful business.

An internet business is usually operated differently than a traditional business is. However, it still needs a business plan. The difference is that the financial, management and marketing details should reflect a growing online market. Let’s have a look at the 6 steps to writing a business plan.

Write Your Business Summary

If your business operates only on the website, you should take the time to describe all of your site’s aspects. Answer questions like who is going to run the business, what does it offer, who does it target, etc.

Create an In-Depth Marketing Plan

Creating your marketing plan will call for you to gather a great deal of research so you can do this quite some time before you ever create your business plan. However, you need make sure the information hasn’t become outdated by the time you incorporate it into your business plan. Include your pricing plan, your checkout options, etc.

Provide the Details on Your Management Team

Explain the details of your major team members. Their duties, how much they will be paid, benefits, etc. Make sure you provide enough detail for investors to understand your management team’s role.

Create an In-Depth Financial Plan

This should include your startup capital, operating costs, and your profit forecast and various intervals such as 6 months, 12 months, 2 years, etc.

Create a Business Schedule

Your schedule needs to include now, the immediate future and your long-term plan. This would include things like the date you are going to launch, when employee hiring will take place, when any loans will be repaid, etc.

Write an Executive Summary

Write an in-depth executive summary that includes research as well as an easy to understand explanation of your business plan. Your summary should be broken down into sections and each should have its own title. This will help the information flow better for anyone who chooses to read it.

Starting an online business is an exciting venture but it is easy to get overwhelmed with all the tasks needed to be completed before your initial launch. When you start your online small businesses it is very important to have a plan. This will help you stay organized, focused and keep track of all the different tasks you will need to do.

Your business concept:

This should be something you really enjoy doing. When you enjoy your business you will succeed and be willing and able to put the needed work into it to make your business successful. Make a list of several topics that you are interested in and then check supply and demand. You should have a business concept that is high in demand and low in supply.


You will check for demand on https://app.neilpatel.com/en/suggestion just put in your keyword for your concept and it will tell you how many searches have been done for it in the previous month. Check for supply on https://google.com this will tell you how many websites are already into this particular business concept.


When you have selected one with more searches (demand) and less supply (websites) you will have a niche or specialized market and can make this your business idea or concept


Define your market:

  • Decide who needs and wants your type of products and services
  • Where do they go-publications, websites, discussion boards etc. for planning your marketing
  • What are they interested in-products and services

Choose your products:

these will be in demand products and services for your chosen market. They can be affiliate programs or your own products and services

Set your goals. Write down your business goals:

  • Where will your business be in 3 months? What will you need to do to achieve this?
  • Your goals for your business in 6 months-what you need to do to get to this level
  • Finally your projections for 1 year- how will you achieve this
Prioritize your online startup business tasks:
Decide what you will need to do first and set your goals accordingly. Organize your time, make a daily schedule and weekly schedule.

How much time you can spare for your business:
Decide on the amount of time you will be able to spend on your business. Realistically this should be about at least 3 hours per day.

Be prepared to discipline yourself:
A business is hard work there is no such thing as getting rich quick with no work. It usually takes about 3 months to make any profit at all. You will need to be prepared to work hard and face ups and downs. However with persistence you will succeed.

Learning is power:

educate yourself and become an expert in your field. Your 1st few months in business should be spent on learning as much as you can about your industry. After this you will find that even if you have surmounted the learning curve business is a continuous learning experience. 

Your mindset:

When you decide to start a business you need to think ahead and have an attitude for success. Business is a serious thing and to be successful you will need to prepare yourself to succeed. Think success and be persistent. There is always the possibility of tough times when starting a business online but if you are really determined you will succeed. Many businesses fail because people give up before they have given themselves a chance to make it. Our advice, don't let that happen to you. Get all the help, you want to find the right steps to how to start a business online go to: https://iodmacademy.tsdigitalmarketing.com/

Now that we have talked about six steps to preparing your online business plan we will next talk about some various proven to work online business models and how they will fit into your business start-up goals. We will see you in part 2 of this article "Ready for success in the New Normal? Learn how to start a business online Pt.2

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Tony Sanford


Tony is a loving father first then an all around online marketing geek extraordinaire. He enjoys family and friends and helping new online marketers spread their wings. He is also the author of hundreds of internet marketing help articles and resources.

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