by Tony Sanford

July 8, 2020

Digital Marketing News

Welcome to this months T S Digital Marketing News you can use now. find the latest useful online business news trends and resources that online business people can use to start and grow their businesses online faster, better and smarter than their competition.


This Month's Practical Digital Marketing News & Resources That Your Online Business Can Use Now!

Marketing News

Bookshop Pays Affiliates 10%

Bookshop was founded to support independent bookstores and save them from going under because of a certain online retailer.

And it’s worth noting that Amazon is continuously changing the rules and lowering commissions, too. Enough said.

Bookshop distributes earnings through a pooled fund to give profits to digital storefronts of local stores.

Bookshop’s affiliate program is open to everyone and pays a higher royalty on affiliate book sales than Amazon does – 10% on any books sold through your link.


Put together a list of ‘must read’ books for your blog or website, add your affiliate link and see what happens. Since starting in January, Bookshop has raised $4,270,190 for local bookstores.
And authors – you can promote your book via Bookshop to support yourself and independent bookstores at the same time.
Simply sign up for an account, share your links to the books you love and earn 10% on each sale.

Marketing News

Logo Users – Beware of Sexual Inuendo

You’ve spent some time, money and thought creating the perfect logo for your business or organization – yeah!!
But… you might want to run your new logo by a couple of dozen people first, before you use it, just in case they see something you didn’t.
On this page are 9 logos that have been fixed by a graphic artist. Why did they need fixing? Since I don’t want to go into explicit details, I’ll let you figure it out.

Marketing News

iOS Users Can Now Send Tweets with Audio Clips

Twitter announced in a tweet that select iOS users can now tweet 140-second audio clips. And creating an audio tweet is pretty simple - just tap on the new tweet icon, tap on the wavelength icon and record.

Facebook takes legal action against fake engagement sellers and data scraping

Fake engagement is a key issue on social media platforms, with 'influencers' able to artificially inflate their stats and then make money from unwitting businesses by touting their perceived reach.

That’s why Facebook's latest legal action is welcome news - Facebook has launched legal proceedings against a Spanish-based company called MGP25 Cyberint Services, over the provision of automation software to distribute fake likes and comments on Instagram. 

Digital Marketing News Empowers


Look out, Amazon: Walmart.com is getting bigger

On June 15, Walmart announced a partnership with Shopify that will allow Shopfiy sellers to integrate their online stores with Walmart.com’s marketplace.

This move is aimed squarely at gaining market share against Amazon’s massive reseller network.

Microsoft pushes Edge out to millions of users in a surprise Windows update

One feature, called Automatic Profile Switching, can detect when you’re navigating to a site authenticated with a work account while in your personal browser profile and switch you to your work profile without you having to do anything.

COVID-19’s Impact on Podcast Listening

Global podcast listens have increased by 42% and European listens are up by 53%. Tracking the two countries that were quarantined first in the Western world, Italy is up by 29% and Spain is up by 25%. Meanwhile, the US is showing an overall decline of 20% with certain categories seeing a massive uptick. More info here:
https://blog.voxnest.com/coronavirus-impact-on-podcast-listening 

The Power Of Tools

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them. - Steve Jobs
Read more at
https://www.brainyquote.com/search_results?q=tools

Google's massive core update: What you need to know

This is a SERP shakeup to put marketers on their toes - in fact, it's a BIG one.

Facebook confirms its testing email marketing for business pages

While businesses already have the option to run chatbots, offer check-in promotions, live stream, and host watch parties, among other things, Facebook has confirmed it may soon enable business pages to send marketing emails as well, taking one step closer to being an all-in-one marketing platform.

21 Day Racial Equity Habit Building Challenge

For 21 days, do one action to further your understanding of power, privilege, supremacy, oppression, and equity. Plan includes suggestions for readings, podcasts, videos, observations, and ways to form and deepen community connections.

Marketing News

21 Day Racial Equity Habit Building Challenge

For 21 days, do one action to further your understanding of power, privilege, supremacy, oppression, and equity. Plan includes suggestions for readings, podcasts, videos, observations, and ways to form and deepen community connections.

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Giphy

A great source for the best and newest GIFs and Animated Stickers online.

Blush, Illustrations for Everyone

Create, mix, and customize illustrations made by artists around the world.

SaaS Pages

A collection of the best landing pages with a focus on copywriting and design.

Facebook Messenger finally allows toggling between business and personal accounts

At long last, Facebook has heard the cries of its users and is adding the ability to toggle between personal and business accounts right within its Messenger app

Move Over Gmail? Maybe, Maybe Not…

Basecamp has a new email service called HEY — and it could be a game-changer
If someone emails your @HEY address for the first time, you decide if it gets through. Their email will land in The Screener, which is kind of like screening phone calls. This is where it's up to you. Thumbs up or thumbs down. Yes and it's in, No and you’ll never see it again.

It sort of makes even the best email marketer cringe, doesn't it? But then again, Hey isn't exactly free.

The Facebook Advertiser Boycott is Growing

Patagonia joins the growing Facebook advertiser boycott over the site's failure to stop 'hateful lies and dangerous propaganda'

The Power Of Tools

“It's best to have your tools with you. If you don't, you're apt to find something you didn't expect and get discouraged.”
― Stephen King,
On Writing: A Memoir of the Craft


More Digital Marketing News will be availible next month to empower your online business to faster better and smarter growth!


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