Digital Marketing Useful News, Resources, and Trends
January 2019
Welcome to this months T S Digital Marketing News. T S D M searches the web for the latest useful news trends and resources that online business people can use to start and grow their businesses online faster, better and smarter than their competition.
We begin this months news with a list of online business marketing tools and links that will surely be of great value to all of our visitors.
You will find that many of these tools are free access, while others require a small fee to get started..
Free Image Editors
- 1Canva: Amazingly simple graphic design for bloggers. https://www.canva.com/
- 2Easel.ly: Empowers anyone to create & share powerful visuals. https://www.easel.ly/
- 3Meme Generator: The Amazing meme generator. https://www.kapwing.com/meme-maker
- 4Placeit: Free product mockups & templates https://placeit.net/
- 5Skitch: Get your point across with fewer words. https://evernote.com/products/skitch
- 6Social Image Resizer Tool: Create optimized images for social media. https://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images/
(Mostly) Free SEO and Website Analyzers
- 1Ahrefs: Site explorer & backlink checker.
https://ahrefs.com/ - 2
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- 5Copyscape: Search for copies of your page on the web. https://www.copyscape.com/
- 6GoogleAnalytics:https://marketingplatform.google.com/about/analytics/
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- 8Google Trends:
https://trends.google.com/trends/ - 9
- 10Hubspot Marketing Grader: Grade your marketing. https://website.grader.com/
- 11Keywordtool.io: Free alternative to Google Keyword Planner. https://keywordtool.io/
- 12GTMetrics: Analyze your page’s speed performance.
https://gtmetrix.com/ - 13Hubspot Marketing Grader: Grade your marketing. https://website.grader.com/
- 14Keywordtool.io: Free alternative to Google Keyword Planner. https://keywordtool.io/
- 15Moz Local: Check your local listings on Google, Bing, and others. https://moz.com/checkout/local/check
- 16Nibbler: Test any website.
https://nibbler.silktide.com/ - 17Open Site Explorer: A comprehensive tool for link analysis. https://moz.com/link-explorer
- 18OpenLinkProfiler: The freshest backlinks, for free. https://openlinkprofiler.org/
- 19Pingdom Website Speed Test: Test & the load time of a site. https://tools.pingdom.com/
- 20SEO Site Checkup: Check your website’s SEO problems for free. https://seositecheckup.com/
- 21SERPs Rank Checker: Free keyword rank & SERP checker. https://serps.com/tools/rank-checker/
- 22SimilarWeb: Analyze website statistics for any domain. https://www.similarweb.com/
- 23Uber Suggest: A Comprehensive Free SEO Tool by Neil Patel https://neilpatel.com/ubersuggest/
- 24W3C validator: Easy-to-use markup validation service. http://validator.w3.org/
- 25Woorank: Website review and SEO tool.
https://www.woorank.com/ - 26WordPress SEO by Yoast: Have a fully optimized WordPress site. https://wordpress.org/plugins/wordpress-seo/
- 27XML Sitemaps: Sitemap generator that creates XML & HTML variants. https://www.xml-sitemaps.com/
- 1Compressor.io: Optimize and compress your images online. https://compressor.io/
- 2ImageOptim: Makes images take up less disk space & load faster. https://imageoptim.com/api
- 3ImageOptimizer: Resize, compress and optimize your image files. http://www.imageoptimizer.net/Pages/Home.aspx
- 4Kraken: Optimize your images & accelerate your websites. https://kraken.io/web-interface
- 5Smush.it: Image optimizer WordPress plugin. https://wordpress.org/plugins/wp-smushit/
- 6TinyJPG | TinyPNG: Compress images.
https://tinyjpg.com/
- 1Free Business Textbooks
Sharpen your business skills without going to class. This is one ugly website, but it does offer a wide range of business textbooks for free.
http://www.businessbookmall.com/Free%20Business%20Books.htm - 2Need Inspiration?
Keeping in mind that you never know where you’ll find your next business idea, here are 100 legal sites to download free books.
https://justenglish.me/2012/09/01/free-books-100-legal-sites-to-download-literature/ - 3Google Announces Top Searches for 2019
Search this year’s trends for clues on what will still be hot in the coming months.
https://trends.google.com/trends/yis/2019/GLOBAL/ - 4Canva Will Soon Have Video Editing Capabilities
Browser-based graphic editor Canva will soon launch Canva Video. As the name suggests, Canva Video is a new video editing software which is expected to just be as intuitive as their renowned photo editor.
https://www.businessinsider.com.au/canva-new-products-canva-video-apps-2019-12 - 5Pinterest Publishes Top 100 Trends for 2020
Aptly called Pinterest 100, the list has its own dedicated mini website covering ten major categories.
https://www.pinterest100.com/en-us/ - 6Twitter Publishes Top Tweet Trends in 2019
In a tweet thread, Twitter published its full insights about the most trending topics this year.
https://twitter.com/TwitterData/status/1204129735242063877 - 7Twitter’s 2020 Marketing Calendar
Twitter published a marketing calendar for 2020 which shows all the major events for the year. Twitter's goal is to help marketers align their strategies and approaches with whatever event will happen (e.g. NFL Super Bowl, NBA Finals, National Selfie Day, etc).
https://business.twitter.com/en/resources/twitter-marketing-calendar.html - 8The Top Trending Video Ad on YouTube for 2019
YouTube announced the top videos for 2019. The top video ad is from Gillette and #5 on the list, called 'We Believe: The Best Men Can Be'.
https://www.forbes.com/sites/mikevorhaus/2019/12/05/youtube-videos-of-the-yeara-peek-at-our-culture/ - 9Reddit Reports 30% Increase in Monthly Active Users...
...eclipsing Twitter and Pinterest. Last year, Reddit reported 330 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% – adding an additional 100 million monthly users since 2018.
This significant growth means Reddit now claims more monthly users than Twitter (321 million) and Pinterest (322 million). After undergoing a massive site redesign last year, Reddit has reported an increase in page views and time spent on its website and app, along with user engagement growth.
https://marketingland.com/reddit-reports-30-increase-in-monthly-active-users-eclipsing-twitter-and-pinterest-272295 - 10The Most Popular Memes of 2019
Do you use memes in your marketing? Here are the most popular of the year.
https://www.popbuzz.com/internet/viral/best-memes-2019/ - 11Stuck for a Website Color Scheme?
From Shutterstock: Color is a simple, yet powerful form of messaging. It portrays a wide range of emotions without so much as a word or image. Color can highlight something important or just as easily disguise something insignificant. It can invoke the past, inform the present, and inspire the future. The role color plays in our visual world is so absolute that its power is hard to overestimate.
Here are the trending colors for 2020, according to Shutterstock.
https://www.shutterstock.com/blog/trends/2020-color-trends - 12Twitter Backtracks on Account Deletion
Twitter had announced they were deleting accounts that were inactive for more than six months as of December 11th. But in response to feedback they're shelving this plan until they find a way to memorialize users who have passed away.
https://twitter.com/TwitterSupport/status/1199777312054493184 - 13Facebook is Launching Viewpoints
Facebook announced they're launching Viewpoints, a market research app that pays respondents every time they participate in a survey.
https://about.fb.com/news/2019/11/introducing-facebook-viewpoints/ - 14Instagram Is Hiding Likes
This change is meant to make Instagram posts less of a competition for likes and more about quality connections. Here's what it means for brands and influencers.
https://www.entrepreneur.com/video/342654 - 15Twitter Rolls Out Hide-Replies Feature to All Users
Now anyone can choose to hide a nonsensical or spammy reply to their tweet. This will give you more control over your conversations and threads, all while maintaining discussion relevance and keeping away spammers and trolls.
https://techcrunch.com/2019/11/21/twitter-rolls-out-its-hide-replies-feature-to-all-users-worldwide/
