TSDM Useful News, Resources, and Trends
November 2019
Try These Resources to Help Your Business
Find That Email
Billing itself as the Yellow Pages of Email, Find That Email helps you to find the email address of professionals in millions of companies worldwide.
Calendar
Organize your calendar so that the way you spend your time reflects your goals and values.
Subcolor
Generate a color in between two colors to build a unified color palette.
Typito
Automatically create captions for your videos that reflect your branding.
Proofy
Verify email addresses on your mailing list, for up to 98.5% deliverability.
Supercast
Create a subscription platform for your podcast for recurring monthly revenue.
Tempo
Remove the distractions of a chaotic inbox from your workflow.
StoryChief
Unify the content creation and distribution process.
Outfield
Maintain communication between the office and field reps and gather data on their efforts.
ImportDoc
Integrate Google Docs into any website.
Twitter Announces US and Japan Can Hide Replies
Early testing of this feature in Canada showed positive results:
People mostly hide replies that they think are irrelevant, abusive or unintelligible. Those who used the tool thought it was a helpful way to control what they saw, similar to when keywords are muted.
We saw that people were more likely to reconsider their interactions when their tweet was hidden: 27% of people who had their tweets hidden said they would reconsider how they interact with others in the future.
https://blog.twitter.com/en_us/topics/product/2019/controlexpansion.html
Paypal to Pocket (2.9% +.30) Refund Fees
Paypal is reinstating the controversial policy of pocketing fees from refunds.
It tried out this policy in April, but seller backlash led to a temporary reversal. Paypal says it is now updating it’s policy for good, and sellers are not happy.
https://www.theverge.com/2019/9/20/20876570/paypal-refund-fee-policy-change-sellers-controversy
A Recurring Affiliate Program You May Have Missed
If you’re in the online marketing niche and you’re looking for a recurring affiliate program beyond hosting and autoresponders. Consider LambdaTest.com.
Lambda Test is a Cross Browser Testing Cloud, Performing automated and live interactive cross browser testing on 2000+ real browsers and operating systems online.
Join LambdaTest Affiliate Program and earn 50% commission on first transaction followed by recurring 25% commission.
https://www.lambdatest.com/affiliate-program-partnership
YouTube Introduces Video Reach Campaigns to Simplify Brand Awareness
This update gives advertisers the ability to upload and manage multiple videos in a single campaign, whether you are looking to build brand awareness, grow consideration, or drive action.
https://www.searchenginejournal.com/youtube-video-reach-campaigns
The Most Effective Content Takes Searcher Intent into Consideration
According to a recent article on Search Engine Land, “Intent should be every marketer’s #1 obsession.” In the age of content marketing and They Ask, You Answer, searcher intent must inform all of our inbound marketing efforts.
https://searchengineland.com/intent-should-be-every-marketers-1-obsession
Vimeo Launches Marketplace for Finding and Hiring Video Professionals
With the launch of its marketplace For Hire, Vimeo has made it even easier for you to source and hire the best talent to start producing high-quality video.
Facebook Rolls Out Video Poll Ads, Expands Playable and AR Ads
After seeing the success of poll stickers for Instagram Stories ads, Facebook is bringing the capabilities to its video ads at the end of this month.
A Facebook video poll can be set at a specific time during a video to quickly and easily get consumer opinions.
https://www.facebook.com/business/news/facebook-invites-people-and-businesses-to-play
Google Updates Guidelines for Review Rich Results
Review rich results is a type of schema that can be coded onto website pages to display a star rating on your SERP listing.
Because social proof is an important aspect in the discovery and consideration stage of the buyer’s journey, having this review schema can be helpful in validating your product or service for prospects right from the start. It can also help differentiate your listing from others on the search results page.
https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html
Instagram Posts Can Now Be Scheduled in Advance Through Facebook
Now, businesses can utilize Facebook’s Creator Studio to schedule both Instagram posts and longer IGTV video content for up to six months.
YouTube Testing Profile Cards Showing User Comment History
YouTube is currently testing a new feature that would expose a user’s 12-month comment history, one specific channel at a time.
https://www.youtube.com/watch?v=hKoqMYsAepM&t=87s
Twitter Releases Agency Playbook for All Things Twitter
Twitter has put together a detailed guide that breaks down what it takes to be successful on the platform, from basic tweet structure to paid advertising.
https://business.twitter.com/en/blog/Introducing-the-Twitter-Agency-Playbook.html
Google Ads Expands Automated Bidding Strategies with 2 New Choices
Google has announced the expansion of its automated bidding solutions for Google Ads, adding two new options to help advertisers get the best results for their ad spend.
