Businesses of all kinds and sizes are always looking for more effective ways how to increase website traffic to support their business. The good news is, there are many ways, both paid and free, that a business can use to increase in traffic to their site. Increased traffic can lead to a marked gain of more customers. Here are some of my best true and tried methods of increasing traffic to your site.
Method #1 Paid Advertising
Display advertising, social media advertising, and paid search are all effective ways to attract customers while building your digital marketing business brand. You can adjust your paid strategies depending on your goals. Each paid channel has its own advantages and disadvantages. So before you decide on the one s you will use, carefully research each method. Make sure that the paid methods you choose will be in line with your main objective.
Method #2 Getting Social
It’s no longer enough to merely produce high-quality content in the hopes that people will find it. These days call for you to be proactive with your approach. One of the best ways to boost traffic to your site is to use the many different social media platforms. Using more than one of the various social media is a powerful method to promote your content.
Method #3 Write Irresistible Headlines
One very effective method that escapes the use of many is the proper use of headlines. Your headline is one of the most critical parts of your content. If you don’t have a compelling headline, even the most complete blog post will go unread. It is key that you think carefully about your headline before you publish the content to your site.
Method #4 Target Long-Tail Keywords
If you already have your high commercial intent keywords covered, then it’s time to target the long-tail keywords. Long-tail keywords make up a majority of web searches these days. This means that if you’re not targeting them as a part of your SEO or paid search efforts, then you’re missing out on potential traffic.
Method #5 Start Guest Blogging
Despite what you may have heard, guest blogging isn’t dead. Being able to secure a guest post on a reputable site can dramatically increase your blog traffic. Guest blogging not only helps to generate more targeted traffic but helps to build your brand. Be careful how you post to other people’s blogs or websites. Guest blogging standards have changed, and blatant advertising tactics could result in receiving harsh penalties.
Method #6 Internal Linking
The health of your site’s link profile isn’t only determined by how many other sites link back to yours, but it can also be affected by your internal linking. When you create and publish content on your website, be sure to look out for opportunities to place internal links. Not only does this help your SEO efforts, but it will also result in a better experience for your visitors.
These are just a few of the best ways to increase traffic to your website. Using only one or a combination of several will bring the visitors to your site that you’ve been waiting for.
Organic Traffic
At times, it can be challenging to improve the organic (free from search engines) traffic to your website, but when you apply the correct SEO strategies, you’ll after some time see a reward from all your hard work. What makes search engine traffic so great is that it is both targeted and relevant. Here are five ways that you can use to increase organic traffic to your website.
Optimize For Your Audience, Not the Search Engines
The most important thing you can do to increase organic traffic to your site is to write for your audience, so you know exactly who you are addressing in your content. By creating quality, value-added content that resonates with your targeted audience, your SEO will naturally improve. This requires you to understand the central issues of your audience and utilizing the keywords that they use in search queries.
Blog Regularly
Regularly blogging is one of the most effective ways to increase organic traffic to your site. It allows you to go more in-depth than your website and creates an extensive catalog of helpful, audience-optimized content, which is centered on your niche market. However, poorly-written, spammy, content will do more harm than good.
Use Long-Tail Keywords
Don’t merely use the most popular keywords in your market. You need to use keywords that are specific to your product or service. After a time, Google and other search engines will recognize your site or blog as a destination for that particular subject. This will substantially boost your content in search rankings and allow your ideal customer to find you.
Get Your Meta Data Down
Your site’s meta title, URL, and description are three critical aspects for an optimized website or blog post. Your metadata is a simple but effective way to optimize your site for the search engines. However, it’s not enough to merely add a plugin; you have to work on each page separately.
Use Internal Links
As you build up a decent back catalog of content, you want to start linking to those pages in your blogs and throughout your website to guide your audience to more relevant content. Adding internal links can keep your visitors on your site for more extended periods, which will help to boost your search rankings.
Ultimately, to increase organic traffic to your site, you need to provide your customers with what they want, quality information, advice, and insight.
How to Increase website traffic with Social Media
Social media has become an essential part of our lives, which makes it one of the most powerful marketing and advertising tools for businesses of all sizes. If you want to upgrade and extend your business, social media can help drive more traffic to your site.
How to increase website traffic through your social media platforms is a lot like a city planner knowing how to get traffic in and out of a city efficiently. Getting people to your website through engagement on social media can be tricky, especially if you have a limited budget and are already trying to utilize paid advertising. To get your social media traffic rolling, here are five things that you can do to get more people to your social channels, and ultimately your website.
Use Visuals to Inspire Your Audience
First impressions are essential when you are trying to boost your social media traffic. Visuals, more times than not, help us to make decisions. People want visual content to ensure that their purchasing decision is valid. When customers can view a product video or demo, they are more likely to make a buying decision when compared to reading a text review.
Make Easily Shareable Content
Having a mobile-friendly website is extremely important. In fact, data shows that 65 percent of time spent on social media was through a mobile device, and almost 40 percent of news content was accessed on a mobile device rather than a desktop. With an increase in mobile use, it is more important than ever for your content to be easily read on a mobile device as well as being simple to share.
Improve Your SEO
While you want your readers to be able to share your content easily, you also need to make sure that your content is being shared correctly, as well as effectively. At some point, you’ll have to consider upping your SEO best practices. When you want to bolster your social traffic, optimizing your content for search engines can have a tremendous impact on the amount of web traffic you see.
Know the Best Times to Post
The key to building a substantial following on social media is all about consistency. The more consistent you are, the higher chances you have of being seen by your target audience. When you start to see a spike in social media traffic, don’t slow down on your posting. It’s crucial to keep a daily publishing schedule if you want to build your social media traffic effectively.
Research Your Competition
A tried and true marketing strategy is to find out how well your competition is doing. Social media competitive analysis helps you dissect the traffic you gain from social media. It helps you to quickly locate key performance metrics and see how similar audiences respond to your competitor’s social media posts.
Increasing your social media traffic starts with effectively managing your social media channels. Don’t hurt your website traffic by making your social media campaign a one-way strategy.
How to Use Social Media to Boost Your Website Traffic
Social media has become an essential part of our lives, which makes it one of the most powerful marketing and advertising tools for businesses of all size. If you want to upgrade and extend your business, social media can help drive more traffic to your site. Here are the best tips for using social media to boost traffic to your website dramatically.
Use Social Media Integration
Using the various buttons on social media is one of the most popular ways to boost traffic to your website by using social media integration. The follow buttons are similar to a loyalty program. When followers and fans use the Follow button, it gives you an opportunity to interact with them directly. It will allow you to keep them updated on changes, news, offers, and discounts by inviting them to check them out. This is an essential aspect to have, especially if you donÕt have a blog or email subscription option.
There are also the share buttons that allow your views to help amplify the reach of your website. With share buttons, you get to extend and increase your audience quickly. Be sure to include Share buttons on every page that could potentially gain you more visibility on the Internet.
Feeds
Another option that you can take advantage of is to include embedded social feeds on your website. You can opt to spotlight your latest tweets or Facebook posts on a sidebar. Depending on the nature of your business, you can also consider including more visual interactions with your customers and include your most recent Instagram or Pinterest posts to increase your visibility.
Social Media Account Logins
If your website requires your customers to register by creating an account and logging in, you may want to consider including social media login capabilities. Doing this will allow your customers to experience a seamless registration process that is much simpler and more straightforward than the standard way. Recent studies have shown that three out of four guests choose to use and their existing social media account when logging in. This means that the benefits form including this functionality on your website is almost guaranteed.
The methods in this article will definitely show you how to increase website traffic. The only way to get the benefit of this article is to put what you’ve learned her into action. So pick a method from above and start increasing your website traffic now.
